One battle in the war over Mexico’s agave spirits

In 2011 and 2012, Mexico was the site of a battle over precisely how agave-based liquors could be branded or marketed. In the end, as outlined in a new paper in the journal Gastronomica, U.S. bartenders, retailers, and consumers played a key role in the debate – which raises some interesting q…
One battle in the war over Mexico’s agave spirits

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: